Nova Water KSA - Wunderman Thompson
The objective of this project was to raise awareness about recycling and reduce the use of plastic bottles, particularly in organizations such as offices, restaurants, and hotels. Nova Water approached our agency in 2019 with the request to create an engaging design for their glass bottles, which they distribute to individuals in their offices and hotels. Their goal was to develop something both technologically advanced and environmentally friendly.
Our team brainstormed ideas and came up with an innovative design: a silicone strap integrated with technological features to encourage users to stay hydrated. This silicone strap features Nova's LED logo and is connected to a smartphone via an app. Through the app, users can set a customized timer, and at the designated hour, the Nova logo on the strap starts to blink, reminding the user to drink water. Additionally, the silicone strap serves as an anti-slip grip and helps keep the water cool.
Dominos Pizza KSA - Wunderman Thompson
For the World Cup Full 360 campaign, under the creative direction of Gilbert Abdallah at VML Saudi Arabia, we crafted a unique and interactive experience for Domino’s Pizza customers. When placing an order, customers are asked which team they are cheering for, and their pizza comes in a special die-cut box featuring the colors and logos of their chosen team. This personalized touch, combined with the innovative die-cut design, enhances the excitement of the World Cup, making every meal a fun and memorable experience with Domino’s. Enjoy the games and your favorite pizza like never before!
Hunger Station KSA - Wunderman Thompson
For the World Cup, I developed two innovative concepts for Hunger Station's cheering boxes, each designed to enhance the game-watching experience with fun and functionality.
The first concept features a unique die-cut design on the sides of the box, allowing consumers to open and transform it into a functional setup. The box converts into a 3-drink coaster handle, with a central space for holding chips. This interactive design ensures that fans have everything they need within reach while cheering for their favorite teams.
The second design is a more sophisticated, elongated box with separate compartments for snacks and beverages. This layout provides organized storage, making it easy for fans to enjoy their favorite treats without any hassle. The sleek design, combined with my custom World Cup-themed illustrations and branding, adds a touch of elegance to the excitement of the games.
